 
Contact Management Systems
The Best Kept Secret to Marketing Success
An intensive, practical, one day in company programme to illustrate the basics
of Contact Management Databases and how they can significantly improve the
effectiveness of your marketing What is a Contact Management Database
A Contact Management Database is a straightforward, easy to use, software
programme that helps you to organise how you keep your customer records and
prospects on your computer. Used effectively it can and will transform the sales
and marketing of your business. It becomes the ‘engine’ which supports and
organises all of your future marketing activity. Very soon, you will wonder how
you ever managed without one.
Shelton Associates is an established Marketing Consultancy and we know from
experience how important Contact Management databases are and also how few small
to medium-sized businesses use them-or if they do, use them effectively. We have
therefore developed this practical programme to:
Introduce the basics of a Contact Management database
Show how it can practically be used to significantly improve the
effectiveness of sales and marketing activities
Give the skills necessary skills and FREE software (one per company) to
immediately use a Contact Management Database in your business
Who is the course for
‘Contact Management Databases-The Best Kept Secret To Marketing Success’ has
been developed for owners and managers of small to medium-sized businesses to
find out more about this important marketing tool and to use it effectively in
their businesses.
What Does the Workshop Cover
The in-company workshop covers the fundamentals about using Contact Management
Databases. These are:
Introduction to Contact Management Databases
Introduction to Marketing
Practical Training on how to Use Contact Management Databases:
- Entering new sales leads or contacts
- Searching for specific people, companies etc using ACT™ ’s powerful tools
- Adding notes about conversations or meetings that have taken place on each
record
- Setting ACT™ to highlight when actions need to be done such as calling back
customers on a particular day, or meetings have been arranged for
- Mailmerge
- Sending emails/faxes to the entire database or only to selected companies,
type of companies, those in particular geographic areas etc
- Sending one-off letters/faxes/emails to particular companies or contacts
- Printing labels or envelopes
- Using ACT™ for Telemarketing campaigns
- Tailoring ACT™ to your business
- Advanced Techniques
- Managing Databases
Course Venue
The Contact Management Database 'In Company' programme will take place at time
and venue convenient for your organisation. If suitable rooms are not available
on-site then local rooms can be hired, though the costs of this would be
additional.
Costs
The costs for the Contact Management Systems - The best Kept Marketing Secret
'In Company' programme are £750 plus VAT (for up to 5 people attending). Grant
Funding may be available toward these costs.
Terms and Conditions
Payment must be received in full 7 days before the commencement of the
programme. Booking facilities for training will be the responsibility of the
client company. Cancellations made prior to 48 hours before the booked date and
time will attract a 50% cancellation fee. Cancellations made less than 48 hours
before the booked date and time will not be entitled to a refund.
How to Book
To book now click here
Otherwise contact Andrew Shelton, Programme Director
by email:
info@sheltonassociates.co.uk or by FREEPHONE 0800 0264360
Click here to view some client's
testimonials.
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