Click here to view some client's testimonials.
Examples of our work are as follows:
Client
Denman Instrumentation Ltd
Business Activity
Supplier of skilled instrumentation engineers for work in the power, petrochemicals and water industries.
Marketing Assistance
Detailed market research study was undertaken to determine the potential market opportunities for the company's instrumentation services outside its current narrow customer base, and to reduce dependence on one key customer.
Result
Clear opportunities were identified within specific segments and recommendations made as to how these might be exploited. A marketing strategy was developed based on these findings leading to a widening of the customer base, as required.
Client
Chantry Builders Ltd
Business Activity
Housing and Refurbishment Contractors.
Marketing Assistance
Management were initially uncertain of the benefits that marketing could bring to their business. Shelton Associates worked with the company to develop a comprehensive marketing strategy, designed to increase profitable sales in the targeted sectors.
Result
Turnover increased significantly by 55% during the first year, as targeted and profitability objectives were met.
Client
Sanmet/Ragfork Ltd
Business Activity
Design and manufacture of a hand tool specifically to remove Ragwort, a common weed, which is poisonous to horses.
Marketing Assistance
Shelton Associates initially undertook a detailed research programme to assess the market potential for this new and innovative product. A marketing strategy to achieve the required marketing objectives, was then developed. Shelton Associates then assisted in managing the implementation of the strategy, which included the development of a new corporate identity and brand; PR coverage, Direct marketing material; E-Commerce website and advertising programme.
Result
Product profile raised significantly, sales targets being achieved, Award winning product.
Client
Jagged Globe Ltd
Business Activity
Leading UK organiser of climbing and trekking events to the Himalayas and other world-wide peaks.
Marketing Assistance
Senior management attended 'Marketing For Success', a combined group workshop and consultancy programme, run by Shelton Associates, designed to increase marketing skills and develop a marketing plan for each company on the course.
Result
Turnover increased by 50% within the first year after the course, as targeted and profitability objectives were met.
Client
AIVAF Ltd
Business Activity
Design and development of interactive exhibits for museums and visitor attractions.
Marketing Assistance
After undertaking detailed customer research and developing a marketing plan for the company, a specialist graphic designer was brought in to produce a new corporate identity for the business and new corporate literature, which has been well-received in this highly specialist market.
Result
More professional image, wider awareness in the target market and increased clients in the targeted market segments.
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