How to implement 'Influencer Marketing' on Instagram and TikTok - Shelton Associates Marketing Consultancy Sheffield

How To Implement ‘Influencer Marketing’ On Instagram And TikTok

If you’re a business, I’m sure that at some point, you have received a message from someone, reading something along the lines of “Hey! I love your page, would you be interested in collabing?”. In other words, ‘Can I have your product or service for free, in exchange for me to post a few photos[…]

How has iOS14 affected Facebook Ads - Shelton Associates Marketing Consultancy Sheffield

How Has iOS 14 Affected Facebook Ads?

You might have heard about the latest changes with Facebook Ads, but what does it actually mean? If you are an iPhone user and have recently updated to iOS 14, you may have noticed that when using certain apps, you will get a pop-up notification asking if you consent to that app tracking your activity[…]

Why Your Business Should Be Using Instagram Stories - Shelton Associates Marketing Consultancy Sheffield

Why Your Business Should Be Using Instagram Stories

Instagram stories are a huge part of Instagram and could be a valuable asset to your business if you are able to use them effectively. If you aren’t familiar with Instagram Stories, they are different from an Instagram Feed post, in that they only last for 24 hours and appear in a frozen panel at[…]

How to use Facebook Wi-Fi for your business - Shelton Associates Marketing Consultancy Sheffield

What is Facebook Wi-Fi? Learn how to use Facebook Wi-Fi for your business!

With more and more businesses, such as restaurants and leisure facilities, being allowed to open as lockdown eases, now is the time your business could make use of Facebook Wi-Fi. Not only does it get rid of the need for displaying Wi-Fi passwords or customers asking for your Wi-Fi password, but Facebook Wi-Fi also means[…]

How To Use TikTok For Business - This is the App to watch in 2021!

How To Use TikTok For Business – The App to watch in 2021!

Although the social media platform, TikTok, has only been around since September 2016, the platform is no longer just a place for dance and comedy videos. With 1 billion active monthly users, TikTok is certainly the app to watch in 2021…     “When times change, so must we.” – Barack Obama. It is always[…]

Should-you-cut-back-on-your-Marketing

Should you cut back on your Marketing during this current crisis?

Clearly, the decisions you make now about your Marketing will significantly influence how well you are able to take advantage of the upturn at the end of all of this… Written by Andrew Shelton, an experienced Marketing Consultant, who has personally have been involved in helping companies with their Marketing during recessions and difficult economic[…]

Apps-for-business

Should my Business have an App?

Have you been thinking about the possibility of an App for your Business? Do you know what the benefits are of having an App? 80% of internet users own a smartphone and 68% of companies have included mobile marketing into their marketing strategy so if you haven’t done so already it’s time to start thinking[…]

marketing-is-about-testing

Marketing is about testing

Marketing is about piloting campaigns and monitoring the campaigns for best results. All too often I hear companies saying ‘I’ve tried that and it doesn’t work’ and this can be really frustrating to hear because when you dive into their Google Ad or their Facebook Ad and have a look at what they ‘tried’ you[…]

one-to-one-ebay-training-sheffield

eBay sales increased 161% in just 3 Days since the Workshop

Are you selling your products on eBay? If not, you are potentially missing out on a massive market. If you are an online seller or a manufacturer looking for a direct route to market then this blog post is for you. Around 14 million people buy and sell on eBay every month, which is a[…]

why-is-google-analytics-so-important-for-smes

Why is Google Analytics so important for SMEs?

Google Analytics is now the most widely used web analytics service on the Internet and is a very important digital marketing tool.  I was with a client today and the sole purpose of the meeting was to check the performance of their website and to discuss any issues or any changes that could be made[…]

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