alex-shelton-sheffiled-business-show-marketing-advice

Great Day at The Sheffield Business Show

Shelton Associates were at The Sheffield Business Show at Bramall Lane on the 15th November promoting The Marketing Advice Centre. We had an excellent day yesterday, met loads of really interesting Businesses and had a lot of fun as well! Although Shelton Associates has been going for 25 years we really wanted to promote our[…]

marketing-help-and-advice-from-marketing-team

I Haven’t got a Marketing Department but Still Need Help with my Marketing-What Can I Do?

If you don’t have a Marketing Department but need some assistance on the Marketing side this blog post will help you. Most business owners would love to have their own Marketing department or to be able to outsource their Marketing but, let’s be honest, in a lot of businesses that just isn’t possible! You might[…]

marketing-advice-centre-smes

Introducing the Marketing Advice Centre

We recognise that many SMEs cannot afford to have access to full-time marketing staff, but still need help like anyone else-That’s what prompted us to develop our Marketing Advice Centre. For the last 25 years, Shelton Associates has been developing strategic Marketing Plans and generating leads, enquiries and sales for our clients through various forms of[…]

marketing-training-sheffield

How do I work out my Marketing Budget?

Your Marketing Budget will depend entirely on what you want to achieve with your business over the next few years…. When setting a Marketing Budget, most companies I visit seem to go through a process of looking at what they did last year and ‘tweaking it a bit’ up or down depending on circumstances. Alternatively,[…]

inbound-outbound-marketing-sheffield

Inbound v Outbound Marketing

You may have heard of the terms ‘Inbound and Outbound’ Marketing but are maybe not quite sure what they mean.   Essentially Outbound Marketing involve ‘one way’  traditional methods of marketing such as Print, cold calling etc.   Inbound Marketing Involves more innovative forms of marketing such as Search Engines, Referrals, Video Email Marketing, Social[…]

Develop Different Messages and Strategies for Different Groups of Customers (Market Segmentation)

Develop Different Messages and Strategies for Different Groups of Customers (Market Segmentation) Developing different messages and approaches to different groups of customers not only significantly increases the effectiveness of your marketing, it can also improve its cost-effectiveness. If you think about, what you want to say to Existing Customers will be different to what you[…]

marketing-plan-experts-sheffield

What gets Measured Gets Better

If you don’t currently have monthly management meetings with your senior management team then you should start these right away. Based on the principal that what gets measured gets better, if you review progress against objectives at least every month then you have a much better chance of achieving the final objectives and taking corrective[…]

andrew-shelton-keynote-marketing-speaker

Commercial Moving Group Key Note Speaker

Bringing marketing into the core of commercial moving companies   Andrew Shelton of Shelton Associates set out his advice for how CMG Members can build a successful marketing plan. He introduced attendees to the basic concepts of marketing, from a practical viewpoint; “marketing is not something that you can just add on later, it has[…]