Facebook Training & Facebook Ads Training Course

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Facebook is a hugely powerful means of generating leads and enquiries for your business. It works for both B2B as well as B2C.


According to research by marketing and consumer data company, Statista, 43% of global shoppers research products online via social networks. A Social Media Marketing Industry Report also found that 72% of B2C marketers reported that Facebook was their top social advertising channel. Not only this, but 43% of B2B marketers named Facebook as their most important advertising channel, even passing LinkedIn.

This means your social media marketing, and more specifically Facebook marketing, needs to be so precise that customers won’t be able to resist your products and services. Attracting a large reach and a high amount of engagement may seem difficult and never-ending, but with our Facebook Training Courses led by our lead Facebook consultant, Alex Shelton, we can help you to increase leads, enquiries and sales through the power of Facebook Marketing.

All of our Training is currently being carried out remotely via ‘Zoom’ so that you can take part in our insightful Facebook training in the UK or further afield.  All sessions are on a 1-2-1 basis but you can have up to 5 people attending from your own company!

Why use Facebook for Business?

With 2.74 billion active users on Facebook, Facebook can easily increase brand awareness, enhance customer relations through interactivity and increase website traffic. Not only that, but Facebook can also be used on an analytical basis through market and trend research so that you can fashion your marketing to exactly what customers are looking for at that minute. How incredible is that? Facebook is a fantastic lead generation tool for developing on-going leads and then turning those leads into sales!

How can we help you?

Our Facebook Training Course covers a wide range of topics from the basics, such as adding and sharing content, right up to the technicalities of Facebook Lead Generation Ads. We know that every business is different and that your team may be at different skill levels, but our aim is to provide you with the skills and knowledge to become a Facebook Ads expert. This is why we tailor our Facebook Training Course around you and your business, so that you can get the most out of your time with us. The testimonials below show that 3 very different businesses across different sectors have benefitted greatly from our Facebook advertising course.

"Northern Arbs took part in Shelton Associates’ excellent Facebook Lead Generation ‘In Company’ Workshop. We already had some experience in Facebook, but this personalised one to one session really helped us focus our efforts on the areas which would generate Leads and Enquiries for the business-particularly Facebook Targetted Ads which have been extremely effective for us. I would definitely recommend this Workshop."

Richard Cuckson, Northern Arb Supplies

"I attended the Facebook Ads training which was very well presented, and Alex had plenty of time for our questions etc. Very insightful training overall and would highly recommend Alex, Shelton Associates."

Ryan Brookfield, Howells Solicitors 

"Thanks to Alex and Andrew for your help and advice, we found our facebook training and marketing advice really informative, would definitely recommend, Thanks again."

Mark Emery, Alpine Campers

Book a Call with a Facebook Ads Specialist


1-2-1 Facebook Training

Let us show you how to generate Leads and Enquiries for your own business
Get a Regular Supply of Ongoing Leads and Enquiries….
Learn How To Generate New Leads, Enquiries and Sales using Facebook in Just One Day!

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Our Facebook Training Course takes place at your own premises, we visit you, so you learn all of this vital information in the comfort of your own office with up to 5 people attending from your own business.

The training is tailored around your Business but will typically cover the following:

Introduction to Facebook

– How will Facebook help my Business?
– The aims of a Facebook Business page
– Create your Business page/Optimise your Facebook Business page
– Monitoring Facebook Business page results/Facebook Analytics
– Adding and sharing effective content
– Scheduling content and creating a content plan
– Adding a History of your Business to your Business page
– Tracking links – is your Marketing working?
– Creating Facebook Apps and Facebook Shops
– Facebook ‘Like’ Competitions
– Facebook groups
– Events
– Recommendations
– Photoshop and Facebook

Generating Leads and Enquiries from Facebook Ads Campaigns

– What are Facebook Ads and how do they work?
– Facebook Ads & Instagram Ads
– The different advertising options Facebook offers/Ads Plan
– Facebook Advertising Guidelines and Policies
– Create your First Pilot Advert
– Choosing your audience
– Audiences Insights
– Look at how to monitor your Ad Results
– Multiple Image Ads
– Slideshow Ads
– Videos Ads
– Lead Ads
– Optimising Ads for Conversions
– Tracking Pixels
– Custom Audiences
– Lookalike Audiences
– Facebook Retargeting

Contact Shelton Associates Marketing Agency

How can we help with your Marketing?



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