Plan, Plan, Plan! Don’t jump into Amazon Selling without a Plan!
Your Amazon Plan needs to set out what you want to achieve and how you are going to get there. It will also include an ‘Action Plan’ so you know exactly what you’re going to do and when you’re going to do it to achieve your goals. This part of the process is crucial and I believe it has always been the key to differentiating Shelton’ Associates as a Marketing Consultancy as people often overlook the importance of a Plan.
Don’t Rush into it
If you have your products ready to sell, then in a lot of cases you can start listing your products on Amazon pretty quickly, but my advice would be to not rush into it. It’s very easy on Amazon to list products without doing your research beforehand and then getting extremely fed up when no or very few sales are coming in. I get that quite a bit when I am asked to work with new clients or running Public Seminars “well, I listed my products on Amazon but it didn’t work for me!!.” The next stage would be for me to “jump in” and have a look at how they have listed the product and let me tell you 9 times out of 10 it is because they didn’t do their research beforehand in their Amazon launch plan!
If you don’t have products ready to sell then I am going to take the view that you are starting out from scratch and will need to ‘source’ products from Manufacturers or other suppliers to send to Amazon.
No need to worry, this is what a lot of Amazon Sellers do and I am going to take you through this process. If you do have products to sell (e.g. you make products from home or store your products ready to send to customers) then the Amazon system I will go through is for you as well. It just means that you will be shipping these products to Amazon yourself instead of the Manufacturer/Supplier doing it for you.
You don’t have to go down the FBA (Fulfilment by Amazon) route by the way. This is where you send your products to Amazon and they distribute the product to the customer for you. You can send products to customers yourself if you want to but let’s cross that bridge when we come to it.
Let’s Think about Finding Products to Sell on Amazon
There are tools out there to help you with product research. Some good, some not so good, but you can also do your own research to see what the competition is like and to see if there is a demand for the type of product you have in mind. To complicate matters there doesn’t have to be a high level of demand at the moment either as some products that were once completely unique and unheard of sell really, really well on Amazon. You are basically ‘satisfying a latent demand’ with these types of products.
So, perhaps jot down a few ideas you might have for products, to begin with. You don’t have to go with my advice on this one but for me personally, I would avoid electronic items – I believe the market is very saturated and things can go wrong with electrical items as well! I have worked with a global electronics brand, but they had that advantage of being a well-known organisation and they manufacture themselves. For most of us, we don’t want to take unnecessary risks at this stage… you can see I’m not one for taking leaps without planning!
Other things I would probably stay away from are products that break easily such as mirrors for example… I spoke to a mirror manufacturer not long ago who mentioned almost 40% of his stock is damaged in transit! So, anything that can break easily is a ‘no go’ for me.
Clothing is something I would think long and hard about, as well. Even though I have worked with people who have made a lot of money selling clothing on Amazon you do tend to get a lot of returns and I personally wouldn’t want that hassle.
Finally, other things to consider are the size and weight of the product as the bigger and heavier the item is, the higher your FBA (Fulfilment by Amazon) Fee will be.
Amazon Training & Support
The companies I work with on a 1-2-1 basis, are involved in a wide range of sectors including global consumer electronic brands, record producers, giftware manufacturers, global workwear manufacturers, sports equipment companies, radiator manufacturers, medical product suppliers, Coffee Bean Manufacturers, the list goes on! Also, a lot of people come to me who are just starting out, some have a product they want to launch and others, maybe like you, don’t have a product, but just want to start their very own Amazon Business and I can help you through 1-2-1 Amazon Training and it doesn’t matter where in the world you are based because I also run my 1-2-1 sessions remotely via Zoom. Find out more about Remote Amazon Training.
We spend time together researching the market, looking for potential products to sell, I show you how to ‘source’ these products and then train you on how to use the Amazon Seller Platform to maximise sales! Most importantly though we help you put together your Amazon Launch Plan to really grow your Business.