linkedin-training-sheffield

Why LinkedIn is such a Powerful Marketing Tool

None of us should be cold calling these days! LinkedIn takes all the hard work out of sales. The professional social platform is now an extremely powerful tool for identifying prospects, establishing a relationship with them, and organising appointments.   If you are in a business to business to industry then LinkedIn is a must.  You[…]

inbound-outbound-marketing-sheffield

Inbound v Outbound Marketing

You may have heard of the terms ‘Inbound and Outbound’ Marketing but are maybe not quite sure what they mean.   Essentially Outbound Marketing involve ‘one way’  traditional methods of marketing such as Print, cold calling etc.   Inbound Marketing Involves more innovative forms of marketing such as Search Engines, Referrals, Video Email Marketing, Social[…]

Develop a Marketing Plan

Hi there, My name is Andrew Shelton, Marketing Consultant Sheffield and I am the lead Marketing Consultant at Marketing Agency Sheffield based Shelton Associates. Develop a Marketing Plan You need to develop a Marketing Plan, a strategic marketing plan which clearly outlines what you want to achieve in terms of sales, profitability, who you are going[…]

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