What is the YouTube 'Merch Shelf' - Shelton Associates - Marketing Consultancy Sheffield

What is the YouTube ‘Merch Shelf’?

YouTube is an ever-growing platform achieving 122 million daily active users and, like every social media platform, is regularly bringing out new features to keep their audience enthralled.   At Shelton Associates, we are always on the lookout for new ways to help our clients sell their products and YouTube Merch Shelf is certainly one[…]

How to implement 'Influencer Marketing' on Instagram and TikTok - Shelton Associates Marketing Consultancy Sheffield

How To Implement ‘Influencer Marketing’ On Instagram And TikTok

If you’re a business, I’m sure that at some point, you have received a message from someone, reading something along the lines of “Hey! I love your page, would you be interested in collabing?”. In other words, ‘Can I have your product or service for free, in exchange for me to post a few photos[…]

How has iOS14 affected Facebook Ads - Shelton Associates Marketing Consultancy Sheffield

How Has iOS 14 Affected Facebook Ads?

You might have heard about the latest changes with Facebook Ads, but what does it actually mean? If you are an iPhone user and have recently updated to iOS 14, you may have noticed that when using certain apps, you will get a pop-up notification asking if you consent to that app tracking your activity[…]

Why Your Business Should Be Using Instagram Stories - Shelton Associates Marketing Consultancy Sheffield

Why Your Business Should Be Using Instagram Stories

Instagram stories are a huge part of Instagram and could be a valuable asset to your business if you are able to use them effectively. If you aren’t familiar with Instagram Stories, they are different from an Instagram Feed post, in that they only last for 24 hours and appear in a frozen panel at[…]

How Businesses Reinvented Their Marketing During Lockdown Shelton Associates Marketing Consultancy Sheffield

How Businesses Reinvented Their Marketing During Lockdown

Shelton Associates worked with over 150 local businesses during Lockdown to help transform their Marketing. Andrew Shelton, Partner at Shelton Associates says ‘It has been quite humbling and inspiring to see how businesses have adapted and grasped the opportunities that have undoubtedly arisen from Lockdown and have dealt formidably and with determination to address the[…]

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