Is your website Mobile-Friendly?

Yesterday (21/4/15) Google began it’s Mobile Friendly update.  Google will now be boosting the ranks of mobile-friendly pages on mobile search results. Searchers will be able to search more easily, find better quality and relevant results where text is readable without tapping or zooming. This update means that it is vital your website is Mobile-Friendly[…]

Develop Different Messages and Strategies for Different Groups of Customers (Market Segmentation)

Develop Different Messages and Strategies for Different Groups of Customers (Market Segmentation) Developing different messages and approaches to different groups of customers not only significantly increases the effectiveness of your marketing, it can also improve its cost-effectiveness. If you think about, what you want to say to Existing Customers will be different to what you[…]

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