Andrew Shelton, Shelton Associates.
If you are not undertaking market research, what are you basing your decisions on?
You are essentially making your decisions in a vacuum!
There are basically two types of Market Research:
-Desk Research (tapping into work that has already been done by someone else)
-Field Research (original surveys that you have done or someone has undertaken on your behalf)
Both are important means of obtaining information on which to base your marketing decisions.
Market Research is stage two of your Seven Stages to Developing your Marketing Plan.
Stage 1 Marketing Audit
Stage 2 Market Research
Stage 3 SWOT Analysis
Stage 4 Setting Marketing Objectives
Stage 5 Agreeing Target Segments
Stage 6 Developing your Marketing Strategy
Stage 7 Action Plan
Want us to run a Market Research project for you? Call us on (0114) 2367727
