marketing-training-sheffield

How do I work out my Marketing Budget?

Your Marketing Budget will depend entirely on what you want to achieve with your business over the next few years…. When setting a Marketing Budget, most companies I visit seem to go through a process of looking at what they did last year and ‘tweaking it a bit’ up or down depending on circumstances. Alternatively,[…]

Marketing-Plan-document-from-Shelton-Associates-Sheffield

How to Develop a Marketing Plan for 2018

There are 7 stages to developing a Marketing Plan.  Just follow these stages and you will develop your own professional Marketing Plan for your business. As a professional Marketing Consultant, I find that typically around 90% of the new clients I go into don’t already have a Marketing Plan-and even some of those that say[…]

linkedin training from shelton associates

How to see your connection requests on Linkedin

  Linkedin is a very powerful Marketing tool for Business Owners/Managers like you.  When using Linkedin frequently you may occasionally forget who you have sent a connection request to.  You may not remember if they have already accepted your request or you may want to cancel a connection request. – This short blog will show you how to[…]

facebook-training-sheffield

How To Monitor your Facebook page and your Competitors…

Monitoring your Facebook page’s progress is extremely Important   When you are logged into Facebook click on your Facebook Business page.   At the top of the page click on ‘Insights’ next to Notifications.  This shows the more advanced stats of your page from every status you have posted, how many people have seen that post[…]

linkedin-training-sheffield

Why LinkedIn is such a Powerful Marketing Tool

None of us should be cold calling these days! LinkedIn takes all the hard work out of sales. The professional social platform is now an extremely powerful tool for identifying prospects, establishing a relationship with them, and organising appointments.   If you are in a business to business to industry then LinkedIn is a must.  You[…]

inbound-outbound-marketing-sheffield

Inbound v Outbound Marketing

You may have heard of the terms ‘Inbound and Outbound’ Marketing but are maybe not quite sure what they mean.   Essentially Outbound Marketing involve ‘one way’  traditional methods of marketing such as Print, cold calling etc.   Inbound Marketing Involves more innovative forms of marketing such as Search Engines, Referrals, Video Email Marketing, Social[…]