Shelton Associates-25 Years Helping SMEs with their Marketing

Good to Catch up with Business Owners we worked with 25 Years ago and some of which we are still working with in 2018

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How it all began…

When I first set Shelton Associates up, 25 years ago, interestingly-enough, my first client ended up being the taxi driver who drove me home-having just dropped off my company car at my previous employer. It turned out that he was the MD of the Taxi firm who just wanted to market his business better, so you never know how things work out…


I had decided early on that I never wanted Shelton Associates to be the biggest company in the world, but I did want to make sure that we could offer the same high level of professional Marketing Support to SMEs, as I had offered to larger companies when previously working for Touche Ross Management Consultants (there’s a name for some of you older readers-they eventually merged with Deloittes).


Well 25 years on, we are still working for some of the same companies we worked with in our first year and with others from time to time as needed, so hopefully we have been doing something right!


To celebrate our ‘Anniversary’, I took the opportunity to go around and have a bit of a catch up with some of the business owners who attended Shelton Associates’ first marketing course-25 years ago called the Marketing Growth Programme. We worked together for a ten-week period to Develop a Marketing Plan for each of the companies taking part. During our chats, one of them said ‘It’s a pity you didn’t come a few weeks ago, I’ve only just thrown away the notes from that Marketing course!’


So far I have managed to catch up with Ian Whitehead of Whitehead Commercial Interiors, Bruce Davies of Aivaf Ltd, Michael Peckett of Domino Commercial Interiors Ltd, Phil Carter from Carters of Chapeltown, Wayne Hallam and Andrew Simons from Sheffield Orthodontic Laboratories Ltd, Peter Haslam and Denis Brown from Holden Meats Ltd and Paul Moore from Patriot Games Ltd-all great local Sheffield Businesses!


It was also great to see them as most of the businesses were in their early stages at the time and we have all grown together over the years and am pleased to have become friends with them as well.


Well, as they say, here’s to the next.. (maybe not 25 years) but next few years and best wishes to all the clients we have worked with so far.

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