Hi there,
My name is Andrew Shelton, Marketing Consultant Sheffield and I am the lead Marketing Consultant at Marketing Agency Sheffield based Shelton Associates.
Develop a Marketing Plan
You need to develop a Marketing Plan, a strategic marketing plan which clearly outlines what you want to achieve in terms of sales, profitability, who you are going to target your marketing activity at, how this will be done and who will be responsible for making it happen. Then pull of this together with a detailed Action plan, so that you don’t just end up with a pretty document sitting on your desk gather dust- you need to make sure that you implement the plan to ensure that you get the full benefits.
Having developed your Marketing Plan, you need to regularly review its performance against the Objectives that have been set.
This needs to be done at least once a month and should form an integral part of your monthly management meetings.
If you don’t hold monthly meetings-you should start now!
Given that this is so important, I have written a book to enable you to follow the 7 Stages of Developing your own Marketing Plan.
Click here to receive your Free Copy of Marketing Plan Essentials
Best wishes
Andrew Shelton
~Marketing Consultant Sheffield
