If you are a manufacturer looking for a direct, trusted route to market all year round, or a retailer struggling with online sales, then Amazon is the place to be.
‘Alexa: Please Tell Me How Do I Sell My Products On Amazon?’
Alexa can turn down your TV, turn up your lights and even help you sell your products on Amazon!
Amazon and Alexa (its smart voice activated device) are changing the way many of us buy and sell. Amazon is also starting to dominate the market – just take a look at what happens on Amazon on Black Friday, Cyber Monday etc.
Why should I be selling my products on Amazon?
If you are a manufacturer looking for a direct, trusted route to market all year round, or a retailer/garden centre etc struggling with online sales, then Amazon is the place to be.
With the credibility and trust Amazon has earned, your products really should be on Amazon, if appropriate.. In fact it’s more than possible for Amazon to actually be your business!
Once you’re set up on Amazon in the UK you can then sell across Europe, the USA and Japan in no time! Not only that, once you are an established seller you can ship all of your products to Amazon in bulk and let Amazon ship all of your orders to customers on your behalf. Amazon really is an important part of the present and the future of online selling, but you need to be aware of a number of factors before taking the leap.
We have assisted a number of manufacturing and retail clients and when we ask “are you selling on Amazon” a common response is “yes, we’re on Amazon, don’t sell much though”. Time and time again we see businesses that have set up an account, uploaded their products (quite often incorrectly) and then left it there to ‘do its thing’. There is a heck of a lot to selling on Amazon and to just ‘set up an account and see how you get on’ is a dangerous mistake as this could ultimately do more harm than good to your products and business.
So, just how easy is it to sell your products on Amazon?
The answer is if you know what you’re doing then it’s pretty straight forward. If you don’t then it will be frustrating and time consuming. What a number of people aren’t aware of is just how important reviews are on Amazon.
There are two types of reviews within Amazon, these are;
-Seller Reviews – How the buyer rates the seller (i.e. on time, customer service etc.)
-Product Reviews – How the buyer rates the product (i.e. the product itself)
These reviews play a large part in where your products are ranked within search results. Just one bad review could determine where your product(s) will rank!
Optimising your products
All of your products also need to be optimised manually for keywords you want to be found for within Amazon – if they are not optimised it could be a while before people start to find your products! It’s just like having your website found for certain keywords within Google. This can be a time consuming job but it needs to done and it needs to be done well.
It’s important to mention that we are now living in a competitively-priced world where buyers want things not just for the cheapest price but they want it straight away. From our experience individuals are happy to buy from unknown sellers on Amazon – if they are competitively priced. The customer service will be rated afterwards, so if you state that the item will arrive the next day and it doesn’t then this could have a big impact on your seller reviews. Getting your shipping plan right is vital and if you are selling on Amazon you must be extremely efficient.
Shelton Associates run an intensive one day ‘in company’ training workshop where we come to your premises and show you and your team how to Sell on Amazon from setting up the account to maximising sales across Europe.