Develop Different Messages and Strategies for Different Groups of Customers (Market Segmentation)
Developing different messages and approaches to different groups of customers not only significantly increases the effectiveness of your marketing, it can also improve its cost-effectiveness.
If you think about, what you want to say to Existing Customers will be different to what you want to say to Past Customers or Enquirers.
Build this approach into your marketing campaigns and see effectiveness improve significantly.
