My name is Andrew Shelton and I am the lead Marketing Consultant at Sheffield Marketing Agency, Shelton Associates. To help you with your marketing I would like you to have a FREE copy of our Complimentary Report-The Seven Secrets of Marketing. This outlines a number of fundamentals to effective marketing. Just click here[…]
Are you making the most of LinkedIn? LinkedIn is a must for Sales People: -B2B -Gives you direct access to the people at the top! (no Pa’s to go through) -So you don’t have to cold call! For useful Tips on using LinkedIn to generate Sales, Leads and enquiries follow Sheffield Marketing Agency[…]
Yesterday (21/4/15) Google began it’s Mobile Friendly update. Google will now be boosting the ranks of mobile-friendly pages on mobile search results. Searchers will be able to search more easily, find better quality and relevant results where text is readable without tapping or zooming. This update means that it is vital your website is Mobile-Friendly[…]
Hi Take Responsibility for your Marketing Ultimately, you as Owners and Managers of your business, are ultimately responsible for your Marketing-not your marketing Department. You need to understand marketing, either to undertake it yourself or to ensure that your marketing people are doing it effectively so that you can manage the process. So you really[…]
Final Funded Sales Seminar-31st March Doncaster-Last Chance! As you know, we have been running our programme of 70% funded Sales Seminars since the beginning of the year. As ‘life sometimes gets in the way’ and some people have been unable to attend, we have been asked to run one final seminar before funding[…]
Develop Different Messages and Strategies for Different Groups of Customers (Market Segmentation) Developing different messages and approaches to different groups of customers not only significantly increases the effectiveness of your marketing, it can also improve its cost-effectiveness. If you think about, what you want to say to Existing Customers will be different to what you[…]
Hi there! Proactive Referrals, Not Reactive Ones You will always get referrals from your customers or people you have dealt with in the past-always. If you just sit and wait for these to come in though, you will have no control over these referrals-welcome as they may be. Why not instigate a policy of pro-actively asking[…]
If used wisely and properly, email marketing can be a hugely powerful method of generating leads, enquiries and sales for your business. Here a few Hints and Tips about how to use it wisely. 1 Who is the email being sent from? Use a personal email address (not info@ or sales@, it generates a higher[…]
Hi there! Well the short answer is that you can’t-well not technically! What you can do though is send an ‘image’ of the video and then link straight to a video landing page which looks just the ‘video’ email flyer you have sent. Have a look at this short video which explains the process. And[…]
If you don’t currently have monthly management meetings with your senior management team then you should start these right away. Based on the principal that what gets measured gets better, if you review progress against objectives at least every month then you have a much better chance of achieving the final objectives and taking corrective[…]
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