Develop Different Messages and Strategies for Different Groups of Customers (Market Segmentation) Developing different messages and approaches to different groups of customers not only significantly increases the effectiveness of your marketing, it can also improve its cost-effectiveness. If you think about, what you want to say to Existing Customers will be different to what you[…]
Hi there! Proactive Referrals, Not Reactive Ones You will always get referrals from your customers or people you have dealt with in the past-always. If you just sit and wait for these to come in though, you will have no control over these referrals-welcome as they may be. Why not instigate a policy of pro-actively asking[…]
If used wisely and properly, email marketing can be a hugely powerful method of generating leads, enquiries and sales for your business. Here a few Hints and Tips about how to use it wisely. 1 Who is the email being sent from? Use a personal email address (not info@ or sales@, it generates a higher[…]
Hi there! Well the short answer is that you can’t-well not technically! What you can do though is send an ‘image’ of the video and then link straight to a video landing page which looks just the ‘video’ email flyer you have sent. Have a look at this short video which explains the process. And[…]
If you don’t currently have monthly management meetings with your senior management team then you should start these right away. Based on the principal that what gets measured gets better, if you review progress against objectives at least every month then you have a much better chance of achieving the final objectives and taking corrective[…]
I would like to personally invite you to Successful Sales in a Day-The Seminar. This programme takes you through the 7 key stages of effective Selling and then shows you how to generate leads in the ‘Digital Age’ to make Cold Calling a thing of the past. We have managed to attract a significant[…]
Marketing Coaching-Just for you and your business We find that many of our clients have set up their businesses based on a good idea and set of technical skills they have developed in a previous occupation without any formal marketing skills. In a recent survey we undertook only 5% of the senior management team members[…]
“I know that Social Media works but I just don’t have the time!” We know how frustrating it is when you know you should be doing a lot more on social media but you don’t have the time because let’s be honest social media marketing can be very time consuming. As a Sheffield Marketing[…]
Are you using the same marketing techniques that you used 10-15 years ago? Well some of those techniques may well still be working for you, but if you have not embraced the Digital Marketing Age, then you are missing out on a whole range of exciting marketing tools and techniques to drive your business forward.[…]
If you are not undertaking market research, what are you basing your decisions on? You are essentially making your decisions in a vacuum! There are basically two types of Market Research: -Desk Research (tapping into work that has already been done by someone else) -Field Research (original surveys that you have done or[…]
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