Your Marketing Budget will depend entirely on what you want to achieve with your business over the next few years…. When setting a Marketing Budget, most companies I visit seem to go through a process of looking at what they did last year and ‘tweaking it a bit’ up or down depending on circumstances. Alternatively,[…]
Develop Different Messages and Strategies for Different Groups of Customers (Market Segmentation) Developing different messages and approaches to different groups of customers not only significantly increases the effectiveness of your marketing, it can also improve its cost-effectiveness. If you think about, what you want to say to Existing Customers will be different to what you[…]
Marketing Coaching-Just for you and your business We find that many of our clients have set up their businesses based on a good idea and set of technical skills they have developed in a previous occupation without any formal marketing skills. In a recent survey we undertook only 5% of the senior management team members[…]
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Bringing marketing into the core of commercial moving companies Andrew Shelton of Shelton Associates set out his advice for how CMG Members can build a successful marketing plan. He introduced attendees to the basic concepts of marketing, from a practical viewpoint; “marketing is not something that you can just add on later, it has[…]
“I am often asked what are the main Marketing things you need to do to improve the effectiveness of your marketing.” So, having given this a good deal of thought and whilst clearly not comprehensive, I have put together Seven Secrets of Marketing you need to know to drive your business forward. These are[…]
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