You may have heard of the terms ‘Inbound and Outbound’ Marketing but are maybe not quite sure what they mean. Essentially Outbound Marketing involve ‘one way’ traditional methods of marketing such as Print, cold calling etc. Inbound Marketing Involves more innovative forms of marketing such as Search Engines, Referrals, Video Email Marketing, Social[…]
Develop Different Messages and Strategies for Different Groups of Customers (Market Segmentation) Developing different messages and approaches to different groups of customers not only significantly increases the effectiveness of your marketing, it can also improve its cost-effectiveness. If you think about, what you want to say to Existing Customers will be different to what you[…]
If you don’t currently have monthly management meetings with your senior management team then you should start these right away. Based on the principal that what gets measured gets better, if you review progress against objectives at least every month then you have a much better chance of achieving the final objectives and taking corrective[…]
Marketing Coaching-Just for you and your business We find that many of our clients have set up their businesses based on a good idea and set of technical skills they have developed in a previous occupation without any formal marketing skills. In a recent survey we undertook only 5% of the senior management team members[…]
Bringing marketing into the core of commercial moving companies Andrew Shelton of Shelton Associates set out his advice for how CMG Members can build a successful marketing plan. He introduced attendees to the basic concepts of marketing, from a practical viewpoint; “marketing is not something that you can just add on later, it has[…]
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