When a Facebook Business page is verified by Facebook it lets people know that your Business is a real organisation and it helps your page to rank higher in search results. First of all there are two types of verification badges. A grey badge and a blue badge. A grey badge lets people know you[…]
If you’re an SME the answer is probably ‘yes you should’ be using Facebook Ads to generate brand awareness, generate new leads and to engage with your customers. When visiting Businesses I often hear phrases such as “Facebook isn’t for us”- just like that people have made up their mind that none of their customers[…]
Google Analytics is now the most widely used web analytics service on the Internet and is a very important digital marketing tool. I was with a client today and the sole purpose of the meeting was to check the performance of their website and to discuss any issues or any changes that could be made[…]
The Marketing Advice Centre is available to small business owners and managers for just £247+vat a month – that works out at under £8+vat a day. How would you like your own professional Marketing Advice team for less than £8 a day? We recognise that many SMEs cannot afford to have access to full-time marketing[…]
Did you know that you can use Facebook to Recruit new Staff? Well you can now post Job Vacancies on your Facebook Business Page for Free! This blog post will give you an insight into Facebook Jobs and how to post a job on Facebook. Recruitment can be a long, time consuming and sometimes[…]
This blog post will explain what Twitter lists are, how they work and some good ways of using them to benefit your Twitter activity. When you open up Twitter on your PC or smartphone the homepage is never ending! The chances are that you are probably following more than 100 people and 100 active Twitter[…]
Facebook have introduced an easier way for people to Recommend your Business. I’m sure you’re aware that Facebook often makes small changes to Business Pages, however, sometimes these small changes can make a real difference to your Business Page and your business. Reviews are important for every business nowadays and one in three people on[…]
If you don’t have a Marketing Department but need some assistance on the Marketing side this blog post will help you. Most business owners would love to have their own Marketing department or to be able to outsource their Marketing but, let’s be honest, in a lot of businesses that just isn’t possible! You might[…]
We recognise that many SMEs cannot afford to have access to full-time marketing staff, but still need help like anyone else-That’s what prompted us to develop our Marketing Advice Centre. For the last 25 years, Shelton Associates has been developing strategic Marketing Plans and generating leads, enquiries and sales for our clients through various forms of[…]
Video Marketing is massive and if you’re not using video to promote your business you should be. This blog will give you a few tips on how you can create Marketing Video content for your business. I’m not talking about super stylish, slick website videos… I’m talking about useful information you would like to[…]
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