If you’re an SME the answer is probably ‘yes you should’ be using Facebook Ads to generate brand awareness, generate new leads and to engage with your customers. When visiting Businesses I often hear phrases such as “Facebook isn’t for us”- just like that people have made up their mind that none of their customers[…]
Google Analytics is now the most widely used web analytics service on the Internet and is a very important digital marketing tool. I was with a client today and the sole purpose of the meeting was to check the performance of their website and to discuss any issues or any changes that could be made[…]
On Tuesday 18th September Andrew Shelton was helping Members of Sheffield & District Law Society to Develop Marketing Plans. Shelton Associates has been developing professional Marketing Plans for SMEs for over 25 years and Andrew was delighted to accept the opportunity of working with members of Sheffield & District Law Society to help them Develop[…]
Facebook have introduced an easier way for people to Recommend your Business. I’m sure you’re aware that Facebook often makes small changes to Business Pages, however, sometimes these small changes can make a real difference to your Business Page and your business. Reviews are important for every business nowadays and one in three people on[…]
If you don’t have a Marketing Department but need some assistance on the Marketing side this blog post will help you. Most business owners would love to have their own Marketing department or to be able to outsource their Marketing but, let’s be honest, in a lot of businesses that just isn’t possible! You might[…]
If you are a manufacturer looking for a direct, trusted route to market all year round, or a retailer struggling with online sales, then Amazon is the place to be. ‘Alexa: Please Tell Me How Do I Sell My Products On Amazon?’ Alexa can turn down your TV, turn up your lights and even[…]
There are 7 stages to developing a Marketing Plan. Just follow these stages and you will develop your own professional Marketing Plan for your business. As a professional Marketing Consultant, I find that typically around 90% of the new clients I go into don’t already have a Marketing Plan-and even some of those that say[…]
If you don’t currently have monthly management meetings with your senior management team then you should start these right away. Based on the principal that what gets measured gets better, if you review progress against objectives at least every month then you have a much better chance of achieving the final objectives and taking corrective[…]
“I am often asked what are the main Marketing things you need to do to improve the effectiveness of your marketing.” So, having given this a good deal of thought and whilst clearly not comprehensive, I have put together Seven Secrets of Marketing you need to know to drive your business forward. These are[…]
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