There are 7 stages to developing a Marketing Plan. Just follow these stages and you will develop your own professional Marketing Plan for your business. As a professional Marketing Consultant, I find that typically around 90% of the new clients I go into don’t already have a Marketing Plan-and even some of those that say[…]
If you don’t currently have monthly management meetings with your senior management team then you should start these right away. Based on the principal that what gets measured gets better, if you review progress against objectives at least every month then you have a much better chance of achieving the final objectives and taking corrective[…]
“I am often asked what are the main Marketing things you need to do to improve the effectiveness of your marketing.” So, having given this a good deal of thought and whilst clearly not comprehensive, I have put together Seven Secrets of Marketing you need to know to drive your business forward. These are[…]
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